Christian Business Blog

So you’ve started your Christian business or ministry, you’ve put an “OPEN” sign on the door, built your website and you’re ready to be successful. Now what? Are you going to sit and wait for clients to find you or are you going out to find them?

Have you ever gone to a store or business and walked out feeling under-valued? Most of us do at one point or another during the course of life. Perhaps a bigger question should be: “Do any of your clients or customers walk away from your business feeling that way?” Let’s hope not.

MOBILE USAGE EXCEEDS WEB USAGE

Recently we posted that active Facebook users number over 800 million. Additionally, over 50% of these users are logged in per day. With these staggering numbers, it is critical that your Christian business takes advantage of creating a Social Media presence and brand.  Not surprisingly, many users are using their "smart" devices to access their social media accounts.

In many ways, the new year brings about "new" thinking. You decide you have to make goals to better yourself physically, grow and strengthen your faith, and even grow your business and/or church. What better time to do so than the first of the year? You can make measurable goals based upon a set timeline and at the end of the calendar year, see what you have accomplished. This strategy works well for business since many small to medium business financially run on a calendar year.

So what are your new business goals for 2012?

If you answered "create a social media marketing presence" you are not alone. In fact, this year is even more critical than 2011 to at least secure your brand on the various social platforms.  Facebook is currently the most popular and widely-used.  Here are 6 surprising facts about Facebook that you should know:

- submitted by guest blogger Nicole Beus

Proverbs 31: 10-12 Who can find a virtuous and capable wife? She is worth more than precious rubies. Her husband can trust her, and she will greatly enrich his life. She will not hinder him but help him all her life. (New Living Translation)


Whether you’ve read all of Proverbs 31 or not, you have most likely heard the phrase “be a Proverbs 31 woman”. A Proverbs 31 woman is a hard-worker; she does not rest on yesterday’s work, but provides for her family every day. In biblical times this meant that women got up and directed everything in the daily running of the house; servants, children, clothing, family fields, and worked from dawn through burning the oil late into the night. This was providing for her family.

In today’s world, many women cannot simply “provide” by being a stay-at-home mom. While that is honorable and challenging work and a 24/7/365 job in itself, it doesn’t often pay the bills anymore. Today’s economy is complex and for the past 30+ years, more families are two-income households.


We are blessed to be living in an incredible day and age with the way technology allows us the capability to work at home and make a real living. The biggest challenge to this – finding work that suits you.  If you are looking to provide an income while working from home, consider the following:

Christmas is a time to celebrate, rejoice, and reflect. It is a time to spend surrounded by family and friends, celebrating the life of Jesus Christ.  A time to spend reminiscing on old traditions and memories, and a time to create new ones.

May you have a very Merry Christmas, from our family to yours.

~ submitted by guest blogger, Nicole Beus

Ask yourself this: “Why am I on Social Media?”  What’s your answer? Let’s assume that you did not answer “to waste time” or “because I have nothing better to do”. You are most likely on social media for one of two reasons:

One of the most critical dimensions of a business is branding and marketing. It is imperative that you get your name out to the public and distance your christian company from the competition. When business owners have to wear multiple hats, marketing typically takes a back seat. In order to stand out and become a leader in your industry, you need to create a strong marketing plan, have experts review it, and then execute successfully. Once launched, you must review results and make changes to stay at the forefront of your market.

Traditional marketing practices of the last 30 years have been a constant, allowing you to set your annual plan, post your goals, and implement your marketing strategy without too much research into new advertising mediums.

In today’s world, marketing has been influenced first by technology, and then by social interaction and feedback (by way of technology). In order to plan your marketing strategy, your christian company needs to research the new advertising outlets. Some of these marketing changes include:

On Tuesday, we spoke about benefits of Christian Social Networking. If you are a Christian that owns a business, and you want to enter the social marketing realm, the following steps need to be determined:

~submitted by guest blogger, Shelley Drasal

Here is a question that every business owner asks themselves when considering using Social Media for business marketing.  What is the value to our bottom line?

Social Networking is the use of online sites designed to build and reflect social relations among people and organizations who share connections, interests or activities. Facebook, Twitter, Google+, LinkedIn and other sites are used daily by millions of people to interact and engage with potential clients that they may have never met otherwise.