6 Facts About Facebook That Every Christian CEO Should Read
In many ways, the new year brings about "new" thinking. You decide you have to make goals to better yourself physically, grow and strengthen your faith, and even grow your business and/or church. What better time to do so than the first of the year? You can make measurable goals based upon a set timeline and at the end of the calendar year, see what you have accomplished. This strategy works well for business since many small to medium business financially run on a calendar year.
So what are your new business goals for 2012?
If you answered "create a social media marketing presence" you are not alone. In fact, this year is even more critical than 2011 to at least secure your brand on the various social platforms. Facebook is currently the most popular and widely-used. Here are 6 surprising facts about Facebook that you should know:
- There are over 800 million active users. While a little over 75% of active users are outside of the USA, you have the ability to reach close to 200 million sets of eyes. Whether your business reaches a 5 mile radius, multi-state or even national, your brand will be seen.
- More than 50% of active users log into Facebook on any given day. This frequency allows you to provide valuable content and information to your potential customers...before they are ready to make a buying decision.
- More than 350 million active users access Facebook through their mobile device. How many hours a day are you on the road? What tool is most valuable for you to stay connected to your business? You will be able to reach customers directly and immediately.
- The average user has 130 friends. Any interaction you have with someone following your page, or any posts/updates you make will be available to these friends. You do the math, if you have 100 people following your business page, your reach is 1300; 1,000 users, 13,000.
- The average user is connected to 80 pages, groups and events. Most users will follow their favorite brands or companies. Along with an immediate "vote" of confidence, you will find a loyal customer promote you to their friends, especially after a positive buying experience!
- Facebook offers targeted pay per click marketing (PPC). When you launch your page, you will be able to market to your known customers and associates. Beyond this, you can target users based upon many demographics (location, age, sex and even keywords.) It is a powerful tool that can strengthen your social presence in a very short time.
Creating a Facebook Page for your Christian business will increase your reach, but it will impact you in many other ways. Successful promotion of your business on Facebook will allow you to experience increased brand loyalty, positive word-of-mouth reviews, and a much higher emotional attachment from your customers. All this adds up to repeat business and the best marketing a business can "buy"...referrals!
In a previous article we discussed how to create your social brand for Christian businesses; READ MORE to find out how YOUR Trusted Christian Business Brand can be secured.
*statics provided from Facebook. https://www.facebook.com/press/info.php?statistics