Does Your Marketing Strategy Include Mobile Usage Statistics?
MOBILE USAGE EXCEEDS WEB USAGE
Recently we posted that active Facebook users number over 800 million. Additionally, over 50% of these users are logged in per day. With these staggering numbers, it is critical that your Christian business takes advantage of creating a Social Media presence and brand. Not surprisingly, many users are using their "smart" devices to access their social media accounts.
Flurry reported on web usage vs mobile app usage. The change, and rate of change shown below is eye-opening.
In June 2011 mobile app usage increased over web usage and grew tremendously by the end of the year. Additionally, social networking apps counted for 30% of all time spent in mobile applications.
WHAT THIS MEANS
If your Christian owned business, ministry or church has not taken advantage of creating a social media presence, OR if you have created the presence but do not actively participate, then now is the time to do so! But this is only one part of the equation...developing your own mobile app would be a great jump in the right direction as well and would put your business AHEAD of the curve. Unfortunately, most businesses cannot budget for a full-time developer. A much simpler (and cost-effective) solution is to optimize your website for mobile browsing.
With the growing number of smart devices being purchased as well as the exponential growth of mobile app usage (including social media apps), optimizing your website for mobile web browsing along with your social media presence will allow many more opportunities for you to strengthen your brand, increase customer loyalty, and expand your reach!
Stay tuned for more information to help your Christian business, ministry or church GROW in 2012!